
About Us
B Jones is a leading destination for women’s ready-to-wear, jewelry, and accessories. We offer a thoughtfully curated selection of day-to-evening, elevated casual, and formal styles. Our store maintains a close-knit staff of stylists and customer service professionals. We take pride in our attention to detail, warm atmosphere, and dedication to excellence while providing wardrobe solutions for the modern woman.
Our mission is to empower every client by helping them feel their best. At B Jones, we believe in building lasting relationships by supporting our community, regularly hosting charitable shopping days, partnering with local non-profits, and playing a pivotal role in Rockford’s championing of local causes.
About bjones.store
We created bjones.store as a smaller branch of our main store, bjonesfashion.com. While our flagship store continues to deliver the full B Jones experience, bjones.store is designed to bring a curated online selection to a wider audience. It is our way of making the signature B Jones style and service more accessible while staying true to our values of quality, community, and timeless fashion.
Check out what’s new online or visit our Edgebrook location. We would love to meet you!

Meet Brandi Jones
From a young age, Brandi’s love for fashion, culture, and customer service was undeniable. Mentored by a close friend who was a boutique owner, she began working in fashion retail during her teenage years. Brandi went on to earn her degree in fashion merchandising and design from Illinois State University, and on September 15, 2003, she opened B Jones.
A lover of travel, art, and design, Brandi has a unique eye for wardrobe styling and intelligent layering. When buying, she always considers the lifestyle needs of her loyal customers.
Brandi lives in Rockford with her husband and daughter. She loves hosting and entertaining and is always asked to bring the bread to dinner parties. Brandi is passionate about investing in others, bringing people together, and making everyone feel welcomed.
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GET IN TOUCH
EMAIL: support@bjones.store
CUSTOMER SERVICES: Mon-Fri: 10:00 AM–6:00 PM (GMT-06:00) Central Standard Time (Chicago)
ADDRESS: 1655 N Alpine Rd, Rockford, IL 61107, United States